Tools like Synthesia and Pictory enable marketers to produce fully AI-generated video ads in minutes, lowering production costs and speeding up campaign testing.
Amazon Ads’ AI tools dynamically optimize sponsored ads in real-time, adjusting bids, keywords, and creatives for higher conversion rates across the marketplace.
Adobe Firefly now recommends copy for marketing campaigns based on audience behavior and engagement analytics, helping marketers improve CTR and reduce creative iteration time.
OpenAI launched GPT-5 Turbo, enhancing marketing automation with real-time ad copy, email personalization, and lead scoring. Early users report faster campaign execution and higher engagement rates.
Meta introduced AI Insights, analyzing audience engagement and suggesting optimal post times across Facebook and Instagram. Beta users report improved targeting efficiency and campaign results.
Salesforce Einstein GPT generates personalized email, social, and web content, suggesting tweaks based on past engagement data, helping marketers improve account-based campaigns.
Google Ads now uses generative AI to automatically create headlines, descriptions, and creatives tailored to user intent, reducing A/B testing needs and improving ROI for advertisers.
Microsoft plans to lay off 9,000 sales employees and replace them with more technically skilled solution engineers, focusing on AI (especially its Copilot suite) to compete with OpenAI and Google.
