Adobe launched “LLM Optimizer” at Cannes—part of Experience Cloud—to help brands monitor and optimize visibility across AI interfaces like chatbots and intelligent assistants.
TikTok’s Symphony AI ad platform now offers virtual influencer videos—AI avatars modeling products for scalable, automated social content, with disclosure
A U.S.-focused digital agency, Home Builder Marketers, revealed a lead-generating, conversion-focused marketing system aimed at residential construction businesses.
Adobe unveiled innovations at Cannes Lions for its Customer Experience Orchestration (CXO), integrating creativity, marketing, and AI to power scalable, personalized brand experiences.
MyOutreach highlights key demand generation trends for 2025, emphasizing the importance of AI-powered strategies, advanced account-based marketing (ABM), multi-channel campaigns, and a video-first approach. These trends are reshaping how businesses
Generative AI is transforming content creation, allowing marketers to produce compelling narratives at scale. This technology is facilitating real-time personalized storytelling and immersive experiences, enhancing consumer engagement.
