Paramark, a generative AI advertising technology startup, has emerged from stealth mode and secured a $6 million seed funding round led by Greylock. The startup has developed a data-driven platform
Artificial Intelligence (AI) continues to revolutionize marketing strategies by enabling hyper-personalized consumer experiences. Companies like Delta Air Lines are leveraging AI to attribute significant sales to specific campaigns, demonstrating the
With increasing scrutiny on data privacy, marketers are focusing on collecting and utilizing first-party data. This approach not only ensures compliance with privacy regulations but also fosters trust and loyalty
Companies are preparing for multiagent AI systems—networks of AI agents capable of dynamic collaboration across business functions. Currently, only 10% to 15% of companies use such systems, but adoption is
AR and VR technologies are gaining traction in advertising, offering immersive and interactive experiences. Brands are utilizing these technologies to create engaging campaigns that resonate with tech-savvy consumers.
Inbox Insight outlines seven trends dominating B2B lead generation in 2025, including the use of intent data, AI integration, and cookieless strategies. These insights help businesses navigate budget constraints and
WordStream identifies six influential B2B marketing trends for 2025, such as the mainstream adoption of AI agents, a renewed focus on experience marketing, and the growing importance of AI education
