MyOutreach highlights key demand generation trends for 2025, emphasizing the importance of AI-powered strategies, advanced account-based marketing (ABM), multi-channel campaigns, and a video-first approach. These trends are reshaping how businesses
As organizations modernize their applications and infrastructure, there is a growing emphasis on identity-first security strategies. Managing and securing access to applications and critical data has become paramount, leading to
Chris Krebs, former head of the U.S. Cybersecurity and Infrastructure Security Agency, publicly condemned the Trump administration's significant cuts to federal cybersecurity programs.
The widespread adoption of cloud services has led to a heightened emphasis on cloud security. Organizations are recognizing the need for robust security measures to protect sensitive data in hybrid
British retailer Marks & Spencer suffered a significant cyberattack linked to the hacking group Scattered Spider. The attackers stole critical user and security data and deployed ransomware, disrupting operations across
Companies are increasingly adopting multi-agent AI systems to enhance collaboration across business functions. Accenture leads this transition with over 50 such systems, serving clients like BMW and Unilever. These systems
Micro-SaaS products—small, targeted solutions developed by independent entrepreneurs or small teams—are gaining popularity. These niche offerings address specific market needs, often overlooked by larger platforms, and integrate seamlessly with existing
With AI becoming integral to various applications, there's a growing emphasis on establishing robust AI governance frameworks to ensure ethical use, compliance, and transparency in AI deployments.
Brands are increasingly partnering with micro and nano-influencers to reach niche audiences authentically. These influencers often boast higher engagement rates and foster genuine connections with their followers, making them valuable
