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Brands are increasingly partnering with micro and nano-influencers to reach niche audiences authentically. These influencers often boast higher engagement rates and foster genuine connections with their followers, making them valuable
Salesforce has introduced innovative AI tools, such as Agentforce and Sales Coach, to enhance the effectiveness of its sales teams. These tools assist sellers in preparing for client meetings by
Consumers are increasingly prioritizing brands that demonstrate ethical practices and social responsibility.
Generative AI is transforming content creation, allowing marketers to produce compelling narratives at scale. This technology is facilitating real-time personalized storytelling and immersive experiences, enhancing consumer engagement.
AI is playing a pivotal role in cybersecurity, with generative AI being utilized to detect and counteract sophisticated cyber threats. This trend underscores the importance of advanced technologies in safeguarding
Paramark, a generative AI advertising technology startup, has emerged from stealth mode and secured a $6 million seed funding round led by Greylock. The startup has developed a data-driven platform

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