The world is moving fast, and Generative AI is pushing marketers into a new era of creativity and automation. But with all the noise, one question remains – how do you actually use AI in the real world?
In this episode of Demand Dialogues, we sit down with Melissa Bradbury to discuss an inside view of how top marketing teams are applying AI today.
Here’s what we unpack:
- How Generative AI is changing campaign execution and customer journeys
- The biggest AI misconceptions most marketers still believe
- How to use AI without losing creativity
- A practical roadmap to get started
Whether you lead demand generation, content, operations, or growth, this episode gives you a clear, simple, and strategic view of what comes next.
Watch the full episode now.
Voices Behind the Vision: Meet Our Host and Guest
Melissa Bradbury
Senior Director of Demand Generation, Zillient
Melissa Bradbury is a marketing operations leader with a strong track record of driving growth through data-driven strategy and digital innovation. She blends expertise in demand generation, CRM optimization, and cross-functional team leadership to enable scalable marketing results. Known for her collaborative mindset and clear communication, Melissa helps organizations turn complex processes into simplified systems that empower revenue teams and elevate brand impact.
Gautam Gupta
Sr. VP, BD & Client Services, Datamatics Business Solutions
Gautam Gupta comes with 25+ years of experience in Outsourcing (BPO), IT, and Hospitality. He has managed some of the largest global client relationships across the US, UK, Western Europe, APAC, and ANZ, delivering growth for multiple brands. He has deep expertise in account management, customer success, transitions, consulting, multi-shore delivery, and large bid management across industries. He is known for building long-term alliances, driving strategic initiatives, and leading high-impact client engagements.