E-commerce fraud is costly—every $1 lost costs merchants $3.75 to resolve. But by the time fraudsters reach checkout, the damage is often already done. That’s why leading retailers are shifting their focus to earlier in the buyer journey—well before the “buy” button.
In this webinar, Maya Ogranovitch Scott, Retail Solution Manager at Ping Identity, explores:
- How identity-based fraud like account takeovers and fake accounts fuel e-commerce losses
- Why fraud prevention at checkout shouldn’t be your first or only line of defense
- What proactive strategies you can use to spot bad actors early
- How reducing fraud doesn’t have to mean friction for legitimate customers
It’s time to move from reactive to preventative fraud strategies—boosting trust, protecting revenue, and improving customer experience in one go.
Watch the webinar.